His Holiness Sri Sri Ravi Shankar, Founder, Art of Living, has conceptualized this march to awaken and empower citizens in order to create an on-ground structure that will actually effect a change in societal circumstances and situations, in keeping with His vision and mission of a stress-free, violence-free planet where individuals contribute towards the goal of a One-World Family.

The objective of the march is to awaken and empower the people of India, especially the youth, to participate in the democratic process. This march is the first step of a nationwide campaign aimed at amplifying the collective voice of the citizens and propelling the youth of India against Corruption and Terrorism.

The support and ownership of civil society is an important element in eradicating the problem of corruption and terrorism. Under the sensitisation theme of "Make your Country your Valentine", we endeavour to catalyze this movement, across the nation, with a 3 fold solution: AWARENESS, ACCOUNTABILITY & ACTION.